Year: 2022
Type: article
Study design: Observational Study
Abstract: The role of social media in influencing political thinking, perception, and participation is becoming increasingly important, as evident in the volume of research the topic has attracted. This article presents findings on social media, political efficacy, and political participation in Nigeria. The objective is to evaluate the relationship between social media and political efficacy; social media and political participation; and political efficacy and political participation in Nigeria. To this end, the study adopted a web survey design for sample participants across the country, using links distributed through Facebook and Twitter. Snowball sampling was adopted to determine the total number of respondents (N = 3,407). The results of the descriptive statistics and Pearson Product-Moment Correlation Coefficient yielded evidence that the majority of social media users in Nigeria are male, young, educated and largely unemployed . It concludes that social media influences political efficacy and political participation in Nigeria.
Source: Plaridel
Author: Tope Shola Akinyetun
Language: English
Topic: Social Media and Politics
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4289538419