Work

General Characteristics of the Wine Consumer – a Systematic Review

Year: 2022

Type: review

Abstract: This systematic review contributes to a better understanding of the behavior of wine consumers and their typical characteristics for each segment, or sub-segment, of wine.What emerges from the literature selected by the systematic review is that wine consumers' preferences differ greatly from country to country and that specific sociodemographic characteristics, if well known by wine producers, can act as anticipators of certain consumer behaviors for decision making.wine buying decisions.Among them, it was noted that product involvement plays a crucial role in the wine drinker's decision, reinforced by the familiarity and knowledge that the consumer has about wines.

Source: Scientific Journal of Applied Social and Clinical Science

DOI: 10.22533/at.ed.2162142222073

Authors: Murilo Campos Rocha Lima, Josefa Edileide Santos Ramos, Marcelo Costa Borba, Jean Philippe Palma Révillion

Institution: Universidade Federal do Rio Grande do Sul

Language: English

Topic: Wine Industry and Tourism

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4289947420

FWCI:

Cites: 7

Cited by:

Related to: 10