Work

Conditions de succès d'une stratégie de marque "terroir"

Year: 2004

Type: conference-paper

Source: HAL

Authors: Aurier, Philippe, Fort, F., Passebois, J., Sirieix, Lucie, Association Française de Marketing, .

Institution: Montpellier Interdisciplinary center on Sustainable Agri-food systems: social and nutritional sciences

Language: French

Topic: Wine Industry and Tourism

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4290937310

FWCI:

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