Work

How consumers’ perceptions differ towards the design features of mobile live streaming shopping platform: A mixed-method investigation of respondents from Taobao Live

Year: 2022

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2022.103098

Authors: Quan Xiao, Shanshan Wan, Xing Zhang, Mikko Siponen, Lu Qu, Xia Li

Institutions: Jiangxi University of Finance and Economics, Wuhan Textile University, University of Jyväskylä, Nanchang Jiaotong Institute

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4291814657

FWCI: 7.321

Cites: 62

Cited by: 40

Related to: 10