Work

Fostering consumer engagement during an omnipresent victim crisis: understanding the role of values in pandemic-themed advertising

Year: 2022

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.2022.2111830

Authors: Chen Lou, Xuan Zhou, Xun (Irene) Huang, Chen Qiu, Mingquan Yuan

Institutions: Nanyang Technological University, Northwestern Polytechnical University, San Francisco Bay University

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

Funder: Ministry of Education - Singapore

OpenAlex ID: W4292173833

FWCI: 4.575

Cites: 60

Cited by: 15

Related to: 10