And She Be like ‘Tenemos Frijoles en la Casa’: Code-Switching and Identity Construction on YouTube
Year: 2022
Type: article
Abstract: This empirical case study explores the (co-)construction and negotiation of identities through code-switching (CS) as found on the video-sharing platform YouTube, disentangling the complexities of social practice anchored in a discursive online environment. Drawing on a YouTube comment corpus and paying special attention to the socio-technical affordances of the platform, the study examines users’ positioning practices and metapragmatic replies in response to a culturally themed video priming discussion about LatinX family stereotypes. More specifically, it analyses how users discursively position themselves vis-à-vis the video and which linguistic strategies they exploit to (co-)construct and negotiate their cultural identity. Focusing on interrelated positioning devices such as code-choice, identity labels and quoting, this contribution proposes a multi-level model of analysis to account for the dynamic interplay between CS practices and identity construction in a heterogeneous online space. Following a social-constructivist approach to identity, CS is shown to reinforce in-group solidarity rooted in the shared experience and discussion of LatinX culture and provides evidence of a sense of togetherness in an emerging community of practice.
Source: Languages
Authors: Michael Wentker, Carolin Schneider
Institutions: University of Duisburg-Essen, Utrecht University
Language: English
Subfield: Linguistics and Language
Field: Social Sciences
Domain: Social Sciences
Open Access status: gold
Estimated APC paid: $1,661
Funder: Universität Duisburg-Essen
OpenAlex ID: W4292246719