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Psycho-managerial text mining (PMTM): a framework for developing and validating psychological/managerial constructs from a theory/text-driven approach

Year: 2022

Type: article

Source: Journal of Marketing Analytics

DOI: 10.1057/s41270-022-00181-8

Authors: Jorge Iván Pérez Rave, Gloria Patricia Jaramillo Álvarez, Juan Carlos Correa Morales

Institution: Universidad Nacional de Colombia

Language: English

Topic: Computational and Text Analysis Methods

Subfield: General Social Sciences

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: Ministerio de Ciencia, Tecnología e Innovación

OpenAlex ID: W4292595976

FWCI: 1.137

Cites: 108

Cited by: 2

Related to: 10