Effect of Digital Marketing on the Business Performance of MSMEs during the COVID-19 Pandemic: The Mediating Role of Customer Relationship Management
Year: 2022
Type: preprint
Study design: Observational Study
Source: SSRN Electronic Journal
DOI: 10.2139/ssrn.4195985
Authors: Mohammad Mehdi Mehralian, Parinaz Khazaee
Institutions: Islamic Azad University, Tehran, University of Tehran
Language: English
Subfield: Demography
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W4292773646