Work

Why do consumers hesitate to purchase in live streaming? A perspective of interaction between participants

Year: 2022

Type: article

Study design: Observational Study

Source: Electronic Commerce Research and Applications

DOI: 10.1016/j.elerap.2022.101193

Authors: Xiaoyue Ma, Xia Zou, Jun Lv

Institution: Xi'an Jiaotong University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, National Office for Philosophy and Social Sciences, Social Science Foundation of Shaanxi Province

Awards: G3472622432, G589905097, G7592159045

OpenAlex ID: W4292820742

FWCI: 29.91

Cites: 112

Cited by: 169

Related to: 10