The effectiveness of event marketing in an attention economy: Findings from Twitch live-stream esports tournament events
Year: 2022
Type: article
Source: Journal of Media Economics
Author: Eric Mao
Institution: Communication University of Zhejiang
Language: English
Topic: Digital Games and Media
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4292996577