Work

Effect of Internet of Things on Marketing Performance: The Mediating Role of Entrepreneurship Orientation

Year: 2022

Type: preprint

Study design: Observational Study

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.4195987

Author: Mohammad Mehdi Mehralian

Institution: Islamic Azad University, Tehran

Language: English

Topic: Digital Innovation in Industries

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W4293051206

Cites: 47

Cited by: 15

Related to: 10