Year: 2022
Type: book-chapter
Abstract: Personal services can be found in sectors such as education, retail, hospitality, and craftsmanship. As of today, personal service firms lack the know-how and experience on how to implement processes and practices to effectively build digital business ecosystems (DBEs). This becomes an obstacle for these kinds of firms to overcome the challenges of today's digital age. Based on the guidelines of Design Science Research (DSR), we address this gap by proposing a Maturity Model (MM), which offers specific guidance for this sector to be able to achieve the transition from analog to digital. The design of the model is grounded in extant literature, semi-structured interviews, and a validation test involving company representatives from the field of personal services, business ecosystems, and digitalization. Results revealed a series of dimensions, capabilities, and maturity stages indicating an evolutionary path towards digital maturity for personal service firms. Thus, leading them to achieve a DBE.
Source: Edward Elgar Publishing eBooks
Authors: Ricardo Guerrero, Christoph Lattemann, Simon Michalke, Dominik Siemon
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W4293176835