Work

Effects of Live Streaming Proneness, Engagement and Intelligent Recommendation on Users' Purchase Intention in Short Video Community: Take TikTok (DouYin) Online Courses as an Example

Year: 2022

Type: article

Study design: Observational Study

Source: International Journal of Human-Computer Interaction

DOI: 10.1080/10447318.2022.2091653

Authors: Shaofeng Wang, José Paulo Esperança, Qiao Wu

Institutions: Zhejiang Wanli University, Beijing Normal University, ISCTE Business School, Unidade de Investigação em Desenvolvimento Empresarial

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4293214217

FWCI: 15.51

Cites: 85

Cited by: 83

Related to: 10