Work

Designing Freemium with Usage Limitation: When Is It a Viable Strategy?

Year: 2020

Type: article

Source: Electronic Commerce Research and Applications

DOI: 10.1016/j.elerap.2022.101153

Authors: Tanet Kato, Aussadavut Dumrongsiri

Institution: Thammasat University

Language: English

Topic: Digital Platforms and Economics

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W4293243729

FWCI: 0.225

Cites: 25

Cited by: 10

Related to: 10