How and when do exporters benefit from an international adaptation strategy? The moderating effect of formal and informal institutional distance
Year: 2022
Type: article
Source: International Marketing Review
Authors: Jie Gao, Tao Wang, Yu Jia, Cheng Lu Wang
Institutions: Wuhan University, University of New Haven
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4293252907