Mysterious Consumption: Preference for Horizontal (vs. Vertical) Uncertainty and the Role of Surprise
Year: 2022
Type: article
Source: Journal of Consumer Research
DOI: 10.1093/jcr/ucac039
Authors: Eva C Buechel, Ruoou Li
Institutions: University of Southern California, University of North Texas
Language: English
Subfield: General Decision Sciences
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4294281874