Year: 2022
Type: book-review
Abstract: Comparative analyses of different publications on the same topic are becoming increasingly popular in several areas of marketing research. Especially in research strands with many different empirical studies, there is a strong need for a systematic method to verify the multitude of results. Meta-analysis is such a method to empirically synthesize multiple research results. This software review examines probably the most popular software for the implementation of meta-analyses: Comprehensive Meta-Analysis (CMA) 3.0 ( https://www.meta-analysis.com/ ).
Source: Journal of Marketing Analytics
Authors: Philipp Brüggemann, Kunjan Rajguru
Institutions: FernUniversität in Hagen, Nirma University
Language: English
Subfield: Statistics, Probability and Uncertainty
Field: Decision Sciences
Domain: Social Sciences
Open Access status: hybrid
Estimated APC paid: $2,780
OpenAlex ID: W4294612833