Year: 2022
Type: conference-paper
Abstract: Alongside the ascending level of human's life quality, people are no more satisfied with normal groceries.In order to enrich their spiritual life, a huge amount of people are now increasing their demand for cultural products.Among all kinds of cultural products, museum souvenirs can be a typical example.Therefore, in order to meet the needs of consumers and producers, it is very important to find useful strategies of selling souvenirs correctly.In the research, the researcher will use grounded theory, archive research, and trend analysis methods combined with website and article data to analyze the marketing strategy of museum souvenirs and draw conclusions.The research results show that museums can work hard to improve pricing and marketing strategies to increase sales of souvenirs.
Author: Wendi Yu
Language: English
Subfield: Museology
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4294865046