Year: 2022
Type: conference-paper
Abstract: This study examines the relationship between the motivation system and the business strategy of micro, small and medium enterprises (MSMEs) in the context of the COVID-19 pandemic and post-pandemic, the purpose of the study is to analyze how the requirements and expectations of employees and business owners are changing in a pandemic, to identify a mechanism for embedding a motivation system in a business strategy and to present, on the example of practical experience, the impact of employee motivation on the achievement of strategic goals. A survey of the owners of MSMEs revealed that about 85% during the pandemic faced manipulation by key professional employees – the threat of dismissal. Labor intensity and intensification began to play a key role in employee motivation. During a pandemic, the main business strategy of MSMEs becomes a survival strategy. The implementation of this strategy is possible only due to the sustainability of MSMEs as a business unit, which implies a high level of loyalty and commitment on the part of the team, providing opportunities for additional work and maintaining a high level of social responsibility of business owners.
Institution: Rostov State University of Economics
Language: English
Subfield: Human Factors and Ergonomics
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4295066386