Work

Customer Loyalty: Fata Morgana or Realistic Goal? Managing Relationships with Customers

Year: 2000

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-662-09745-8_2

Author: Hermann Diller

Institution: Friedrich-Alexander-Universität Erlangen-Nürnberg

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W42954224

FWCI: 16.22

Cites: 25

Cited by: 70

Related to: 10