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Special Section Introduction—Reimagining Advertising Research: 50 Years and Beyond

Year: 2022
Type: article
Abstract: This special section marks the end of the 50th year of publications for the Journal of Advertising (JA) and the beginning of what we hope will be a "reimagined" future for advertising research. Whe...
Language: English
Subfield: Communication
Open Access status: bronze
OpenAlex ID: W4296041281
FWCI: 1.905
Cites: 12
Cited by: 8
Related to: 10