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A quick guide to survey research

Year: 2012
Type: article
Abstract: Questionnaires are a very useful survey tool that allow large populations to be assessed with relative ease. Despite a widespread perception that surveys are easy to conduct, in order to yield meaningful results, a survey needs extensive planning, time and effort. In this article, we aim to cover the main aspects of designing, implementing and analysing a survey as well as focusing on techniques that would improve response rates.
Language: English
Open Access status: bronze
OpenAlex ID: W4296142165
FWCI: 2.48
Cites: 4
Cited by: 479
Related to: 10