Work

What influences the purchase intention of online travel consumers?

Year: 2022

Type: article

Abstract: Despite its increase in recent years, e-commerce is far from surpassing traditional trade, and the online purchase of travel arrangements is no exception. Using an integrated model founded in theory about consumers’ attitude and behaviour, we studied the behaviour intention of online purchasers of travel services, based on an online questionnaire and the responses of 251 respondents. The results indicate that loading time, security, and visual appeal have a positive influence on website quality and suggest that website quality, trust, and brand image explain behaviour intention. The mediation, moderation, and direct effect are studied, offering insights and both theoretical and practical implications.

Source: Tourism and Hospitality Research

DOI: 10.1177/14673584221126468

Authors: Carlos Tam, Francisca Caetano Pereira, Tiago Oliveira

Institution: Universidade Nova de Lisboa

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: hybrid

Estimated APC paid: $3,000

Funder: Fundação para a Ciência e a Tecnologia