Work

Optimal online channel structure for multinational firms considering live streaming shopping

Year: 2022

Type: article

Source: Electronic Commerce Research and Applications

DOI: 10.1016/j.elerap.2022.101198

Authors: Tao Zhang, Zhongjun Tang, Zhongya Han

Institution: Beijing University of Technology

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

Award: G4417177005

OpenAlex ID: W4296260667

FWCI: 12.74

Cites: 56

Cited by: 67

Related to: 10