Work

Towards a Theory of Marketing

Year: 1948

Type: article

Source: Journal of Marketing

DOI: 10.2307/1246823

Authors: Wroe Alderson, Reavis Cox

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4296353554

FWCI:

Cites:

Cited by: 82

Related to: 10