Work

Positioning strategies for B2B service markets

Year: 2022

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2022.09.010

Authors: Paul Mensah Agyei, Franklyn Manu, Stanley Coffie

Institutions: University of Cape Coast, Ghana Institute of Management and Public Administration

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4297025049

FWCI: 4.017

Cites: 61

Cited by: 19

Related to: 10