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The New Norm for Sales Organizations: Impact of Technology During Environmental Turbulence

Year: 2022

Type: article

Abstract: Many sales organizations are working virtually and connecting with customers differently because of the recent COVID-19 pandemic. In response to this pandemic, which is a prime example of environme...

Source: Journal of Business-to-Business Marketing

DOI: 10.1080/1051712x.2022.2121507

Authors: Michael Rodriguez, Stefanie Boyer

Institutions: Campbell University, Bryant University

Language: English

Topic: Digital Innovation in Industries

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W4297093277

FWCI: 1.096

Cites: 42

Cited by: 7

Related to: 10