Work

Strategic B2B brand activism: Building conscientious purpose for social impact

Year: 2022

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2022.09.015

Authors: Sommer Kapitan, Joya A. Kemper, Jessica Vredenburg, Amanda Spry

Institutions: Auckland University of Technology, University of Canterbury, RMIT University

Language: English

Topic: Corporate Social Responsibility and Sustainability

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W4297534062

FWCI: 10.87

Cites: 83

Cited by: 57

Related to: 10