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Les stratégies régionales françaises via les marques Territoires : la place de l’approche Terroir dans le positionnement marketing

Year: 2018

Type: article

Source: HAL

Authors: Houllier-Guibert, Charles-Edouard, Albertini, Therese, Bereni, Delphine, Luisi, Graziella, Casabianca, François

Language: French

Topic: Wine Industry and Tourism

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4297686878

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