Work

How does celebrity involvement influence travel intention? The case of promoting Chengdu on TikTok

Year: 2022

Type: article

Study design: Observational Study

Source: Information Technology & Tourism

DOI: 10.1007/s40558-022-00233-w

Authors: Chris Zhu, Lawrence Hoc Nang Fong, Huicai Gao, Dimitrios Buhalis, Ziye Shang

Institutions: Macao University of Tourism, University of Macau, Hong Kong Polytechnic University, Bournemouth University, City University of Macau

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4297825942

FWCI: 12.56

Cites: 66

Cited by: 53

Related to: 10