Work

Evolutionary game analysis on live streaming commerce considering brand awareness and anchor influence

Year: 2022

Type: article

Source: Kybernetes

DOI: 10.1108/k-04-2022-0593

Authors: Xiaofen Jiang, Gao Guangkuo, Yang Xuezheng

Institutions: University of Shanghai for Science and Technology, Renmin University of China

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4297874577

FWCI: 3.125

Cites: 46

Cited by: 17

Related to: 10