Work

Investigating Membership Retention: Employing Public Relations Theory to Better Understand Relationship Management

Year: 2022

Type: article

Study design: Observational Study

Source: Journal of Nonprofit & Public Sector Marketing

DOI: 10.1080/10495142.2022.2130497

Authors: Geah Pressgrove, Robert McKeever, Brooke McKeever, Richard Waters

Institutions: West Virginia University, University of South Carolina, University of San Francisco

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4297989644

FWCI: 1.906

Cites: 75

Cited by: 6

Related to: 10