Work

Neuromarketing: An Emerging Domain in the Formal Education System

Year: 2022

Type: conference-paper

Source: International Conference on Intelligent Engineering and Management (ICIEM)

DOI: 10.1109/iciem54221.2022.9853053

Authors: Monika Gupta, Sandhir Sharma, Shubhi Bansal

Institutions: Chitkara University, Indian Institute of Technology Indore

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W4299527670

FWCI: 5.747

Cites: 34

Cited by: 8

Related to: 10