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impact of cultural differences on LINE app communication among Thai and Chinese employees

Year: 2022

Type: article

Abstract: This research explored the impact of cultural differences using LINE application as a communication channel toward the components of employee engagement. This research added more contributions to using LINE application and employee engagement which found that both factors--job demands and employee support--are associated positively with the intensity of social media use. The survey data were gathered from 300 Thai lecturers and 300 Chinese lecturers from a private university in Thailand. Partial least squares structural equation modeling was employed for data analysis. The results from the regression analysis showed that the LINE app used for personal related internal communication has negative effects on vigor, dedication and absorption for the Thai respondents. As for the Chinese respondents, it has positive effects on vigor, dedication and absorption. This means that in the Chinese context the more they are engaged with their personal whereabouts the more active they are in the workplace.

Source: International Journal of Health Sciences

DOI: 10.53730/ijhs.v6ns5.7846

Authors: Jenette Villegas–Puyod, Tipnuch Phungsoonthorn, Phichitphol Sitthipo, Wissawa Aunyawong

Institutions: Assumption University, Dusit Thani College, Stamford International University, Suan Sunandha Rajabhat University

Language: English

Topic: Cyberloafing and Workplace Behavior

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: diamond

OpenAlex ID: W4299692650

FWCI: 0.41

Cites: 32

Cited by: 1

Related to: 10