Work

Total Relationship Marketing

Year: 2012

Type: book

Source: Routledge eBooks

DOI: 10.4324/9780080519371

Author: Evert Gummesson

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4300549591

FWCI: 10.82

Cites:

Cited by: 253

Related to: 10