Work

Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research

Year: 2011

Type: book

Source: Sage eBooks

DOI: 10.4135/9781412996761

Authors: William Bearden, Richard Netemeyer, Kelly Haws

Language: English

Topic: Psychometric Methodologies and Testing

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4302562275

FWCI: 4.012

Cites:

Cited by: 227

Related to: 10