Investigating the ‘Mission and Profit’ Paradox: Case Study of an Ecopreneurial Organisation in India
Year: 2022
Type: article
Abstract: Based on a case study of a waste management services provider in India, this paper sets out to investigate how an ecopreneurial organisation balances the competing demands of environmental mission and profit generation. Results indicate that two internal organisational mechanisms, namely Leadership, and Organisational Processes, are instrumental in achieving the dual goals. The paper highlights the role of contextual factors in supporting such organisations, and in doing so, it responds to the call for research to examine social entrepreneurship in wider contexts including Asia, Latin America, and Africa, to address ‘marginalisation’ of studies in the field.
Authors: Sumita Ketkar, Roma Puri
Institutions: University of Westminster, International Management Institute
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4304989730