Work

Bottom of the Pyramid (Bop) Younger Consumers’ Perspective of Service Industries: A Qualitative Exploration of Nigeria

Year: 2022

Type: article

Source: Journal of African Business

DOI: 10.1080/15228916.2022.2135942

Authors: Selen Savas-Hall, Justin R. Hall, George Gresham

Institution: Jacksonville University

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W4306168543

FWCI: 0.496

Cites: 28

Cited by: 2

Related to: 10