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Exploring the problems and countermeasures of the C2M marketing channel model in the industrial internet era

Year: 2022

Type: article

Abstract: The C2M marketing channel model in the industrial Internet era is a new direct marketing model under the influence of Internet technology, which can meet the diversified consumer needs and the pursuit of cost-effective consumer psychology, as well as help enterprises to reduce inventory and costs, and ultimately achieve win-win cooperation between producers and consumers. This paper examines the problems and challenges of the C2M model.

Source: BCP Business & Management

DOI: 10.54691/bcpbm.v29i.2258

Authors: Jiayao Li, Daiwei Cao, Yuhao Lian, Tianqi Wang, Kunyang Li

Institution: Chongqing University of Posts and Telecommunications

Language: English

Topic: E-commerce and Technology Innovations

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: diamond

OpenAlex ID: W4306248725

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