Work

The effect of brand experiences and relational benefits on loyalty in the fast-food restaurants

Year: 2022

Type: article

Study design: Observational Study

Source: The TQM Journal

DOI: 10.1108/tqm-03-2022-0091

Authors: Ala’ Omar Dandis, Donna Marie Wallace-Williams, Arnt Kyawt Ni, Len Tiu Wright, Yousef Ibrahim Abu Siam

Institutions: Applied Science Private University, Liverpool Hope University, De Montfort University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4306406281

FWCI: 6.373

Cites: 94

Cited by: 37

Related to: 10