Work

Does Brand Equity Matter?

Year: 2022

Type: book-chapter

Study design: Observational Study

Source: Advances in hospitality, tourism and the services industry (AHTSI) book series

DOI: 10.4018/978-1-6684-4645-4.ch015

Authors: Poshan Yu, YuHan Wang, Emanuela Hanes

Institutions: Shanghai University, Soochow University

Language: English

Topic: Wine Industry and Tourism

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4306407969

FWCI:

Cites: 70

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Related to: 10