Communicating corporate social responsibility: How fit, specificity, and cognitive fluency drive consumer skepticism and response
Year: 2022
Type: article
DOI: 10.1002/csr.2399
Authors: Rachel Esther Lim, Wei‐Na Lee
Institutions: Oklahoma State University, The University of Texas at Austin
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4306971037
