Identity performance and self-branding in social commerce: A multimodal content analysis of Chinese wanghong women’s video-sharing practice on TikTok
Year: 2022
Type: article
Source: Discourse Context & Media
Authors: Yilei Wang, Dezheng (William) Feng
Institutions: Xi'an Jiaotong University, Hong Kong Polytechnic University
Language: English
Topic: Gender, Feminism, and Media
Subfield: Gender Studies
Field: Social Sciences
Domain: Social Sciences
SDG: Gender equality
Open Access status: closed
OpenAlex ID: W4306972440