Work

Forty years of cross-cultural advertising research in the International Journal of Advertising: a bibliometric analysis

Year: 2022

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.2022.2138149

Authors: John B. Ford, Barbara Mueller, Sophia Mueller

Institutions: Old Dominion University, San Diego State University, University of Florida

Language: English

Topic: Advertising and Communication Studies

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4307643391

FWCI: 6.481

Cites: 13

Cited by: 22

Related to: 10