A shared‐transportation mobile app continuance model: The moderating effects of brand awareness
Year: 2022
Type: article
Study design: Observational Study
Source: Journal of Consumer Behaviour
DOI: 10.1002/cb.2111
Authors: Jungkun Park, Hoang Tran Phuoc Mai Le
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4307989697