An extended stimulus-organism-response model of Hanfu experience in cultural heritage tourism
Year: 2022
Type: article
Study design: Observational Study
Abstract: This article aims to explore an integrative model of authenticity, perceived value, flow experience, satisfaction, and destination loyalty based on the S-O-R theory framework. The proposed model was empirically tested in a field study with 358 respondents participating in the Xinguochao Hanfu festival held at a historical street in Changsha, China. The results indicate that there is a significant influence of authenticity on perceived value, but non-significant impacts on flow experience, and perceived value, flow experience and satisfaction are important antecedents in predicting destination loyalty in cultural heritage tourism. The current study contributes to analyzing the loyalty of cultural heritage tourist destinations and has insightful implications, which can be applied to other heritage tourism management.
Source: Journal Of Vacation Marketing
Authors: Hengyu Liu, Keun-Soo Park, Yuqian Wei
Institutions: Pai Chai University, Zhejiang Ocean University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
Funder: Pai Chai University
OpenAlex ID: W4308340370