Work

Identifying unobserved heterogeneity in mobile wallet adoption – A FIMIX-PLS approach for user segmentation

Year: 2022

Type: article

Study design: Observational Study

Source: International Journal of Bank Marketing

DOI: 10.1108/ijbm-03-2022-0132

Authors: Himanshu Joshi, Deepak Chawla

Institution: International Management Institute

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4308809986

FWCI: 4.401

Cites: 63

Cited by: 25

Related to: 10