Work

Effect of promotion, perceived usefulness, and perceived ease of use on interest in adopting e-wallet (Ovo And Dana)

Year: 2022

Type: article

Abstract: This study aims to determine the effect of promotional attractiveness, perception of benefits and ease of perception on the interest in using e-wallets. The population in this study is the entire developed village community in Sleman Regency. The number of samples used was as many as 150 respondents. The sampling method used is convenience sampling. Data collection using survey method through questionnaires distributed using google form. Data analysis techniques were implemented using multiple linear regression analysis techniques. The multiple linear regression analysis results show that the attractiveness of promotions, the precept of benefits and the perception of convenience positively and significantly affect the interest in using e-wallets.

Source: International Journal of Research in Business and Social Science (2147-4478)

DOI: 10.20525/ijrbs.v11i8.2060

Authors: Neni Meidawati Didied, Fitrias Yunitasari, Oktavina Diah Puspita

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: gold

Estimated APC paid: $129

OpenAlex ID: W4309045458

FWCI: 1.677

Cites: 12

Cited by: 9

Related to: 10