Work

Emotionally Engaging Customers Through Storytelling

Year: 2022

Type: book-chapter

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/978-1-6684-5897-6.ch015

Authors: Nitin Patwa, Nicolas Hamelin, Anna Tarabasz

Institutions: S P Jain School of Global Management, S P Jain School of Global Management, Curtin University

Language: English

Topic: Literature, Culture, and Aesthetics

Subfield: Museology

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4309048445

FWCI: 5.337

Cites: 67

Cited by: 2

Related to: 10