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Understanding the Power of Sensory Marketing in Wine Culture Promotion

Year: 2022

Type: book-chapter

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/978-1-6684-5897-6.ch013

Authors: Poshan Yu, Melanie Bobik, Yujie Zhou, Heyun Wang

Institutions: Shanghai University, Soochow University

Language: English

Topic: Wine Industry and Tourism

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4309048461

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Cites: 44

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Related to: 10